What Is Included in an SEO Package?

The five things a real SEO package covers

However an agency names its tiers, a monthly SEO retainer that is actually doing the work covers roughly the same five jobs, in this order of importance.

• A technical audit and fixes: crawlability, indexing, Core Web Vitals, broken links and structured data, the plumbing search engines read before anything else matters
• On-page optimisation: titles, headings, internal links and content on the pages that already exist
• New content: pages or articles written for terms the business is not yet ranking for
• Local signals: a Google Business Profile kept current, and citations on relevant directories
• Reporting: a monthly read-out of what changed, sourced from Search Console rather than an internal dashboard nobody outside the agency can check

Why order matters

A package missing the first two items is not an SEO package, whatever it is called. Content and link building on a site with a technical fault or an untouched Google Business Profile is spending the budget on the wrong end of the problem first.

What MAJ Atlas's three SEO tiers include

MAJ Atlas sells three monthly SEO retainers, each one adding to the last rather than starting over.

What "up to X pages" actually limits

Most SEO retainers, MAJ Atlas's included, cap the number of pages actively optimised each month rather than promising unlimited work for a fixed fee, because on-page work genuinely takes longer per page than a flat rate can absorb past a certain site size. A cap of five pages on the Basic tier is not a trick to limit effort; it is naming the actual pages that get real attention that month, usually the homepage and the handful of service or category pages carrying the most existing traffic or the clearest buyer intent.

A site with more pages than the tier's cap is not locked out of SEO altogether. The uncapped pages still benefit from the site-wide technical fixes in every tier, and a business with a larger site simply needs a higher tier, or a longer runway, to work through every page rather than the ones prioritised first.

How to tell a real package from a vague one

A handful of warning signs show up across the Dubai SEO market worth naming plainly. An agency that will not name what is included until after a contract is signed, a "from AED" price with no floor, or a report built from screenshots of rank-tracking software rather than the client's own Search Console property are all signs a retainer is being sold on promise rather than described as a product.

MAJ Atlas's approach, described directly rather than by contrast: every tier's inclusions, its price and what it adds on top of the tier below it are published on our SEO page, and every report a client receives is read from the same Google Search Console property they can log into themselves.

What a real result looks like, dated

The clearest way to judge what an SEO package can actually do is a dated, sourced result rather than a promise. The catalogue site MAJ Atlas built and ran SEO on for IT World Trading, a 15-brand electronics distributor, had 658 of its 728 submitted pages indexed, read from Google Search Console on 2026-09-02, and had logged 11.1 thousand search impressions and 208 clicks over three months on the same date. Its Google Business Profile carried a 4.8-star rating from 14 reviews, read on 2026-09-03.

None of those numbers are a guarantee for a different site in a different market; ranking timelines depend on the competitiveness of the terms involved and the starting condition of the site. What they show is the discipline behind the number: every figure in this post, and every figure MAJ Atlas publishes about its own work, carries the tool it was read from and the day it was read, the same standard applied to a client's own monthly report.