Meta Ads
Meta lead-form campaigns built on a funnel model, not a boosted post: a tested creative angle, campaign lines split by intent, and cost per lead tracked against a real benchmark.
Scope is agreed per engagement once we understand what you need.
How it works
1. Funnel modeling
Lead volume, conversion stages and a cost-per-lead target set against the client's own numbers.
2. Creative
Ad creative and copy built around one tested angle rather than several untested ones.
3. Campaign structure
Campaign lines split by audience intent, primary demand and supporting trust.
4. Launch
Campaigns go live with lead-form tracking wired to the client's own CRM or sheet.
5. Optimization
Spend reallocated toward the campaign line with the lowest cost per lead.
What's included
- Funnel model against your own conversion data
- Lead-form campaign build
- Creative and ad copy
- Campaign lines split by intent
- Lead-form tracking wired to your CRM or sheet
- Ongoing spend optimisation
Proof
Questions
How much should we budget for Meta ads?
It depends on your lead target and the benchmark for your category, which is why this is a quote, not a fixed package. For Caartl, an automotive inspection and auction business in the UAE, the client's own best prior run was AED 200 spend for 25 leads, roughly AED 8 per lead, against a UAE automotive Meta lead-form benchmark of roughly AED 35 to 50 per lead, both figures from the client's own ad account and briefing. That gap between an unusually strong run and the category benchmark is exactly why we build a funnel model before setting a budget: a target of 50 leads a day needs a different daily spend depending on where your actual cost per lead lands. We agree a budget against your funnel numbers, not a generic industry rule of thumb.
What's included in a Meta ads engagement?
It starts with a funnel model built against your own numbers, for example the 50-leads-to-40%-inspections-to-5%-sales model we built for Caartl, then a tested creative angle rather than several untested ones running at once and splitting the budget thin. For Caartl, that angle was best bid in 60 minutes, paired with two campaign lines: one for auction demand as the primary driver, one for inspection trust as the supporting line. We build the lead-form campaign, wire tracking back to your CRM or sheet so every lead is attributable, then reallocate spend toward whichever line is producing the lowest cost per lead. It is billed as a quote because the funnel modeling, creative production and campaign structure differ by business; a catalogue-style lead flow and a high-intent auction flow are not the same build.
How do you measure cost per lead?
We measure it against your own ad account data and the category benchmark, not a vanity metric like reach or impressions. For Caartl, the client's best prior run of AED 200 for 25 leads worked out to roughly AED 8 per lead, and we hold that figure alongside the wider UAE automotive Meta lead-form benchmark of roughly AED 35 to 50 per lead, both sourced from the client's own briefing. Once campaigns are live, lead-form tracking is wired to your CRM or sheet so every lead is attributable to the campaign line that produced it, which is what lets us reallocate spend toward whichever line is actually cheapest rather than the one that looks best on paper. We report cost per lead per campaign line, not a single blended number, because that number is what actually tells you where to spend more.